5:30 p.m. | Check-in and Networking Reception
6:00 p.m. | Formal Program
7:30 p.m. | Adjourn
New Location: Junior League of Kansas City, 9215 Ward Parkway, Kansas City, MO 64114
Do you understand social media and your responsibility as a director or c-suite executive? If not, this workshop is for you! Finally, a chance to ask all the questions you've wanted to know to "de-mystify" social media. Get ready to roll up your sleeves and learn about the different platforms (e.g. LinkedIn, Twitter, Facebook and Instagram), the terms and the target demographics for each, and how you could create a strategy to use social media to help meet your business goals. Our experts will share best practices, take away the "mystery" of social media, and explain the impact and benefits to your business, organization, or for your personal use.
Take a deep dive into the "Big 4".
We will drill down on LinkedIn, Facebook, Twitter, Instagram. You'll learn how the algorithms function for each of these platforms, how to best use them, and start to make connections for how you might benefit from each of these platforms, both personally and professionally. Additionally, case studies will be presented for major brands who had success on each of the platforms.
Learn social media language.
Words like "influencer," "trending hashtags" and "likes and shares" may sound like millennial buzz, but they are terms that could aid in your understanding of social media, and add real value to your organization. Once you learn how to "speak social," you'll be able to better vet opportunities using these channels.
Identify Measures and Metrics.
Social media without a strategy is just for fun...and there is no room for "just fun" in your business objectives. During this session, you'll learn how to take the goals of your organization and create clearly defined social media goals, along with tactics and execution strategies to reach those goals. You will then learn how to access and evaluate the metrics each platform provides to see how well you are doing.
Utilize The Board as Your Best Influencers.
Learn how to build a personal digital footprint for both your organization and its members, while using social media to distribute key messaging and raise awareness.
Action: Connect with our speakers, Wayne Strickland and Christina Hager, via LinkedIn prior to the event.
Reminder: This is a hands-on workshop, so please bring your laptop or iPad.Speakers Venue
Accreditation Event Summary
Junior League of Kansas City
9215 Ward Parkway
Kansas City, MO 64114